A Global News room built for social media

TicToc by Bloomberg was conceived as the first global news network built for social media. It’s intent was to bring important news stories to the social environment geared to a more youthful audience than Bloomberg’s other outlets.

It would later go on to be rebranded as Bloomberg Quicktake.

Trending News

As part of an ongoing social campaign, we took trending stories every week and turned them into attention-grabbing paid social posts, using photographic, typographic and simple illustration treatments. Each weekly push kept us light on our feet - creative development needed to happen fast in order to retain each post’s relevance.