Business of Resilience
We keep on. So you can keep on.
When COVID-19 sent the world into quarantine, business leaders and investors now more than ever were worried about the impact a volatile market could have on their businesses and investments. We built a humble campaign to show that Bloomberg employees were still working for their clients — working hard, working responsibly, working from home — doing whatever it takes to keep their customers keeping on.
Because this campaign was developed during early 2020 and we wanted to maintain a safe socially distanced environment we kept these videos simple and straightforward. These videos were self filmed by each employee and a small group on our team directed the shoot over webcam, filming these from the spaces each employee worked or lived.
Pablo: Infrastructure Support
Pablo worked on Bloomberg’s team maintaining one of our many data centers which power the financial markets. He was one of our companies frontline employees who went into the office to perform testing and maintenance throughout the pandemic.
Giusy: Customer Support
Giusy worked on Bloomberg’s Customer Support team answering phone calls from Bloomberg Professional subscribers who were adjusting to their new was of working from home. Giusy was filmed working from her Brooklyn apartment.
Kimmy: Customer Support
Kimmy worked on Bloomberg’s Customer Support team answering phone calls from Bloomberg Professional subscribers who were adjusting to their new was of working from home. Kimmy was filmed working from her New York City apartment.
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Creative Direction: Isabel Sierra Gomez de Leon
Design Direction: Courtney Nicholas
Art Direction: Derek Bonvillain
Copywriting: Michael Fetsko
Editing: Sven Bodin