Bloomberg.com
Finance, climate, politics, tech, culture – it’s all business to us.
Bloomberg.com is a subscription based news website focusing on everything from finance, climate, politics, technology, culture, and more with a focus on their implications on business.
In order to drive subscriptions we regularly run paid campaigns on the web and social to drive them to subscribe. We collaborated with Illustrator Inna Kaleniuk to create a series of over 30 illustrations that could be used in campaigns throughout the year.
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Creative Direction: Isabel Sierra Gomez de Leon
Design Direction: Courtney Nicholas
Art Direction: Derek Bonvillain & Sarah Abreu
Design: Grace Thompson
Illustration: Inna Kaleniuk