The Bloomberg BusinessWeek

behind the pages

The Bloomberg Businessweek was a five day virtual convening which explored the HOW TO’s of technology, culture, creativity, entertainment, global affairs, healthcare and science.

Created in collaboration with Bloomberg Businessweek: How to Issue, the ideas highlighted at the event also filled the pages of that week’s magazine, offering a window into the journey as they go to press. The Bloomberg Businessweek delivered real solutions for influential leaders, all mirrored through the sections of the magazine and told through the lens of business.

We collaborated with the creative team at Businessweek magazine to come up with a design system which embraced the magazines irreverent attitude. The design style is meant to feel like the editing team piecing together a collage of the magazine. Each day of the virtual event was assigned a different color and topic to keep the event visuals compelling.